3 MUST HAVE elements of a basic business website

Forget all the things like slider, effects, fancy plugin and etc.

You don’t need to be really fancy when it comes to creating a business website unless you have a big budget to splash on.

The purpose of a business website are:

To tell what your business provides.
To let people know where your business is located.
To let potential customers to contact you on the internet.

Image courtesy of cooldesign / FreeDigitalPhotos.net

So, if you are going to do this alone or with a team that has limited knowledge on web design and technical knowledge on web programming, here are 3 basic elements of any basic business website must have.

#1 – About Page

Many business owner who build a business website without having an about page.

What is an about page?

It is a page that tell your customers or potential customers who you are, where you come from and summary of what you do.

Apart from that, it is also recommended for you to insert a photo of you or the business owner so that it increases reader’s confidence that your business is a legitimate one.

Lastly, it is also good that you include your social media profiles into the about page.

If you want to see an example of an about page, why not check out mine here.

#2 – Contact Page

This is the second important page as this page tells the audience how to find you.

What I normally do for my clients who requested me to build a business website for them is to insert a contact form which will email the message to the business owner’s email address.

On top of that, I also display the business email address on that page simply because there are some customers that prefer to send email by obtaining the email address.

Finally, for local business, I will also include the telephone, fax and mobile number so that they can be reached via this channel as well.

The telecommunication channel is quite important for business such as restaurants and beauty salon.

So, the contact page is an extremely important page and you should always keep them up to date.

[Read: Setting up your Contact page]

#3 – Services Page

The services page basically tells your audience what you your business do in detail.

On top of that, you should also list down all your packages if you have in this page as well.

The services page is normally the second page that I will visit in most business website after visiting their about page just to see in detail what they offer.

Certain business even publish their prices on the services page but this is optional because there are situations where business owners would like to keep their prices away from their competitors.

So, be careful when you publish your prices on your services page.